AKA: @foremmayoung
AKA: @foremmayoung
The Travel Pro initiative was born from our 2017 Jeremy Jones TVC and campaign. KAYAK Travel Pros are those than confidently explore the world to pursue their dreams, and we began a sponsorship program to help our users do just that.
SOCIAL
In collaboration with Johanna Rüdinger (copy) Maria Sirvent (strategy and initiative owner) and Magdalena Brzezinska (brand management) we also created this interactive magazine style instagram feed to promote and celebrate our pros. Although this is yet to be launched, you can see the finished product below.
I worked alongside Jennifer Barger (Art Direction) to design, wireframe and update the Travel Pros HUB. This was a portal where users could explore the current Travel Pros, and submit an application for support in their own venture- and become a Travel Pro themselves.
Our Travel Pros always needed KAYAK branded swag to keep promotion on brand. I prepared branded mocks for all tech and garment items which we sent to our pros in the below box - also designed and prepared by me.