Wild One was the second campaign of 2018 for KAYAK, my creative touch points covered work on the TVC as well as rethinking and refreshing our entire approach to social campaigns.
This project established a new standard for social of which I was very proud to be a part.
SOCIAL CAMPAIGN
The social campaign was a multi layered brief which asked for 1 video initially, but we expanded this concept across multiple iterations for AB testing in the end. Each video was individually concepted and designed to live natively within our social feeds.
Concepting: Johanna Rüdinger and I
Copy: Johanna Rüdinger
Design: Me
Animation: Eric Linn
HERO TVC CAMPAIGN
The hero TVC was concepted, directed and produced within our in house team.
Director: Doug Perkul
Art Director: Jennifer Barger-Fertig
Producer: Tracey Gudwin, Monica DeAlwis