THE SOUND OF TRAVEL
The Sound of Travel is the first campaign of 2019 for KAYAK, my creative touch points covered work on the TVC, social media campaign as well as a digital activation in the form of an online quiz game.
SOCIAL CAMPAIGN
The social campaign was a multi layered brief which asked for 3 videos. Each video was individually concepted and designed to live within the Sound of Travel campaign.
Copy: Johanna Rüdinger
Design: Me
Animation: Eric Linn
SOUND OF TRAVEL GAME
I worked closely with the KAYAK Digital Activations team to bring the Sound of Travel quiz game to life. I designed and built the wireframes for the responsive game as well as plotting the user journey based on the initial concept.
I then worked alongside Johanna Rüdinger and Miles Holder to concept and create social teasers for the competition.
Copy: Johanna Rüdinger
Animation: Miles Holder
Design: Me
HERO TVC CAMPAIGN
The hero TVC was concepted, directed and produced within our in house team.
Director: Doug Perkul
Art Director: Jennifer Barger
Producer: Alicia Kowol