AKA: @foremmayoung
AKA: @foremmayoung
I worked with Johanna Rüdinger (copywriter) in concepting and designing this set of TVC’s for German flight meta search brand SWOODOO in 2018. Utilizing the existing Discount Director character, we were tasked with taking him out of his usual office environment and into the world- all whilst reinforcing his money saving values. They were produced in Mallorca by the in house team at KAYAK.
Producer: Alicia Kowol
Animation: Eric Linn
We developed a set of sponsorship TVC’s that sat alongside our main campaign. We prepared for these spots by filming additional scenes on set in Mallorca. I designed the graphics and worked with the team to storyboard these.
The following set of TVC’s were created in house alongside Johanna Rüdinger (copy) and Eric Linn (animation). The goal was to explain 3 of the SWOODOO tools in compact 10 second spots using stock footage and graphics only.